Repurposing Existing Content
Every content creator tries to create the best content possible. This takes a lot of research, time, and effort. Once it is done and posted, it might garner a sizable number of views, clicks, sign-ups, and shares. However, as time goes on, you might notice the content fading in popularity even though it contains a lot of value audiences can still benefit from.
What if you could reuse this content, improve it, and ensure it continues providing you and your audience with value for years to come? This is the whole purpose of content repurposing. In this article, we will look at how you can do it using your existing content.
Table of Contents
Add Details to Existing Content
If you focus on textual content, one of the best things you can do when repurposing it is to go through it again and improve it. Start by noting any details that might have become obsolete or incorrect since you wrote them and change them.
Next, find additional content to support the existing content. For example, you can find current data that supports an assertion or create a new infographic. In addition to improving your content, doing this gives you additional assets users can share and that you can use for new backlinking campaigns.
Create Video from Existing Content
Video has taken over, with all social media platforms now accepting short-form videos, long-form videos, or both. With this in mind, you can summarize the best parts of your existing content and turn them into videos.
Bite-sized videos for platforms like TikTok, Facebook, and Instagram put you in front of a massive audience, make it easier for people to understand your business and its products and services, make it easier for you to share your content, and drive traffic to your website.
Use Your Content in Your Newsletter
If you want to grow your business to the point where it attracts the attention of a global family office like Parabellum Investments, you must have enough customers to get them interested. Newsletters are a great way of growing and retaining your customer base and turning them into lifelong customers. Use existing content that has performed well in your newsletter to keep them engaged, and you will have the numbers to back your valuation when it is time for an investment or to exit the business.
Turn Your Best Content into a Podcast Episode
Every content marketer and business has one video, article, or other piece of content that has been a massive hit for them. You can increase its impact further by talking about it on a podcast. Your visitors and auditory learners want to hear from you, and your voice will do a lot more to make them resonate with you and your business than any blog post could.
You could also decide not to repurpose whole pieces of original content but use data from them as a basis for your next episode. You can then invite guests to discuss it and other tangential topics. For example, your analytics might show that people like content discussing specific digital marketing topics. Use that information as a starting point for your next podcast.
Repurposing content saves you time and money and ensures your content continues providing your business value in the long term. There are innumerable ways to do this, including those that other businesses are not exploring, such as turning it into vital short-form videos and podcast episodes.