E-Commerce Holiday Tips to Boost Sales
Holidays are the best time to create buzz about your brand. This is because buyers are looking forward to spending time with friends and family, as well as taking advantage of the sales during the holidays.
Christmas is coming up soon, what can you do to make your E-commerce site stand out? There are a few things that will help boost your success this season:
1. Partner with relevant influencers.
Partnering with relevant social media influencers is the best way to boost your brand exposure and make more sales this holiday season. Remember that although influencer marketing can be expensive, it might be well worth the investment.
Influencer marketing is one of the most important modern day marketing strategies and is not just limited to Instagram or Twitter influencers; you should also consider partnering with influential YouTubers who have a large community/audience of loyal fans. This will aid in driving traffic to your site through affiliate links.
Reach out to influencers by sharing with them the value of your products and services. If done correctly, this can be mutually beneficial for both parties involved in the partnership.
2. Focus on ecommerce merchandising.
The holiday season is all about sales and discounts; it’s time to take advantage of that by putting more focus on merchandising by using platforms like Fast Simon. Make sure to put up seasonal promotions on your website, blog, Instagram page and any other social media platforms you have so customers will know what goodies they can buy from you during this festive season.
You should also consider pre-ordering items or bundling items together so you can save money while buying it at a discounted price – just make sure that your margins are enough to cover production costs since you’re dealing with holiday sales.
Some more quick tips to improve your ecommerce merchandising are:
- Focus on social proof by adding photos of products in use
- Showcase your best-selling products to encourage buying
- Highlight holiday/seasonal colors or patterns that are trending
- Use free shipping offers for returns and exchanges
3. Focus on customer experience.
You should not just focus on selling more this holiday season, you should also put more emphasis on overall customer experience. Ensure that your site is well optimized so it loads quickly, especially during the holiday rush where people are constantly online checking for deals. You can also provide incentives such as festive giveaways or contests so users will have an incentive to return after shopping with you at a later date.
4. Create seasonal deals.
Another way to boost your ecommerce sales is by creating seasonal deals. This could involve giving a percentage discount for all orders placed during a certain time period, or offering exclusive deals on specific products. You can also run contests and giveaway prizes to attract more buyers. You can also bundle products to help your customers save more. Another idea for holiday promotions is to offer free gifts for every purchase.
5. Make use of paid advertising.
One of the best ways to reach more customers during the holidays is by using paid advertising. Paid advertising can be very effective in helping you reach your target market and boosting your website’s traffic.
There are many different types of paid advertising that you can use, but the most common ones are Google AdWords, and social media advertising.
Make sure to do your research on which type of paid advertising will work best for your E-commerce business and start testing different campaigns as soon as possible.
6. Make sure your website is updated and running smoothly before the holiday rush.
Make sure your website is updated and running smoothly before the holiday rush. Optimize your site speed. You should also have FAQs available for shoppers who need help checking out or placing their orders. Update your product descriptions and include price comparisons from your competitors. Consider including a “social share” feature where your shoppers can post your product to their social media pages.
7. Have attractive product displays and well written descriptions to attract buyers.
Attractive product displays catch attention. To make your creatives enticing, use high-quality images, videos, and text descriptions. Place your most popular items in the center of your home page to immediately draw attention. You can also highlight holiday deals on your homepage.
A well-written description includes not just the product features, but also the product’s value to customers. You can also highlight the unique qualities of your brand and how you are different from other brands in the same industry.
8. Apply for an SSL Certificate
To protect your customer’s transactions and personal information, consider applying for an SSL Certificate this holiday season. Registering a site with HTTPS encryption will build trust among shoppers who are wary about sharing their personal information online. Some sites make it automatic to apply for SSL Certificates while others make it optional, but the process is not overly complicated.
9. Establish a clear return policy
Offering returns and exchanges are part of providing excellent customer service, but buyers are more likely to buy from your site if you offer an easy return or exchange policy. You can also consider using a shopping cart that allows customers to pay in installments in order to lower their risk in case they change their mind about buying your product/s.
- Include other payment methods
Aside from credit cards and PayPal, there are other options available when it comes to online payments such as e-wallets and gift cards. These payment methods might be useful when encouraging customers to pay through installments without having fees attached.
Keep track of your holiday sales and analyze the results to improve your marketing strategy for next year’s holiday season. Follow these tips and you’re sure to see an increase in traffic and revenue from your online store during the holidays.
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