The SEO Game: Are you using google chrome to improve technical SEO?
SEO Game – The need for expert SEO and keyword management has increased dramatically in recent years. SEO experts believe that a good SEO plan can put any business on the digital map, and they are not wrong. Last year, more than 90% of online traffic was generated by search engines, and Google accounted for 3/4 of that percentage. And 72% of online marketers believe that gratified marketing is one of the most effective forms of digital marketing.
However, it’s not fair about showing up on a search engine’s results page or having great content; The ultimate goal is to optimize the page’s content to appear in the top positions of the search engines. Almost 75% of users who search for information on Google never go beyond the first page of search results, simply because what you are looking for is available on the first page.
This means that without effective SEO, brands will be pushed to the second page and beyond, which will give them much less visibility and presence with the public and will have an overall impact on sales and revenue. SEO must be up-to-date, meticulous, accurate, and complete for a business to benefit from digital marketing efforts. Digital marketing companies like Infinity-Digital make sure that their SEO process always covers all of these aspects.
SEO Technical Tools
SEO Game –
Various tools are available to SEO professionals, both free and paid software, such as Screaming Frog, SEMRush, SiteBulb, MOZ, etc. These help with SEO services and make the process more accurate and reliable. Although the ones we have mentioned are more widely used, technical SEO professionals can use a platform with built-in development tools.
According to current data, Google Chrome is the most widely used web browser globally, but it is more than just a web browser. SEO experts can access useful SEO tools through the browser itself. There are several ways to monitor, manage, and perform technical SEO through Google Chrome. For anyone who wants to do SEO testing and technical analysis, Google Chrome has options under “Additional Tools,” where “Developer Tools” is located.
Google Chrome for Technical Reference
SEO Game – In many conducts, Google Chrome is an SEO expert’s best friend. Below we’ve listed eight different ways to use Chrome’s built-in settings to make technical SEO more manageable:
1. Use Geolocation
SEO can frequently involve location-based targeting based on the audience who are the intended recipients of the content. In such a case, analysts often use a VPN extension in Chrome to do this and find out how different users in different countries view the content. However, Chrome makes this process more accessible with the geolocation option in Developer Tools.
2. Change user agents
When designing a website, understanding how users around the world are viewing it helps. Chrome has an easy-to-install extension called the User-Agent Switch that allows you to switch to another user and view a webpage from the point of view of other bots or visitors. While the extension is beneficial, there is also an easy and manual way to switch agents.
3. Website audits
Auditing a website is a critical step in SEO and also one of the first steps. A proper audit will help identify wrong links, review performance, find gaps, and then develop solutions to fix them. There are numerous gears and methods for doing this, but the latest Chrome update also offers a built-in option for developers.
4. Make the code readable
When viewing code for a web page, it usually appears as a “minisode” or code grouped into data blocks. It helps when you’re trying to measure performance, but not so much when you’re trying to figure out what it means. In such a case, Chrome gives you the option to automatically break this code into sections so that you can quickly distinguish one part of the code from the other.
5. Simplified scraping
For digital marketers and SEO pros, data mining is essential to maintaining a data mine. Data mining can be beneficial in developing a proper SEO plan, but the process itself can seem tedious and time-consuming. Trying to generate XPath for a specific element on a webpage can be a chore, but Google Chrome gives you the ability to generate XPath quite quickly.
6. Erase the dead code
Several small and essential factors determine the performance of a web page, and code plays a vital role in these considerations. There are cases where the JSS and CS files for a page’s code also contain “dead code” or unnecessary code that is not useful and only takes up space (and degrades the page’s performance). To get rid of this code, you must first identify the inactive code. Chrome gives you a meek and easy solution to this too.
7. Multiple viewing platforms
Today, web pages and websites must be appropriately optimized for all devices and screens, with PC and mobile being the most common options. However, doing this step by step can be quite a long process. If a page does not display all elements on another platform, it hurts the user experience and, ultimately, its credibility. To avoid this, a developer should check the view on both platforms and make sure it is optimized.
8. Check for dangerous resources
When migrating to HTTPS, you can use Chrome tools to identify threats or security issues on the page. This is a great way to verify that the site is entirely secure, and you can also view certificates and licenses and mix non-secure content with certain content, closed connection type, etc.
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