Streamlining the Purchase Process – In the fashion industry, it is crucial to have a smooth and seamless checkout process.
Statistics show that cart abandonment rates range from 59% to 81% — averaging 70%.
One survey from the Baymard Institute found that nearly 1 in 5 online shoppers would abandon their cart simply because the checkout process needed to be shorter and more straightforward.
These statistics highlight how important it is for brands to optimize the purchase process to boost customer satisfaction and increase conversions — so customers complete those purchases and do not abandon their carts.
Here is what you need to know to create a fashionable checkout experience and streamline purchasing processes for wholesale men’s t-shirts and more to keep customers excited.
Table of Contents
Simplifying the Purchase Process: User-Friendly Navigation and Design
The first step to creating a streamlined checkout process is to create a site with user-friendly navigation and an appealing design. The layout should be clear and intuitive, naturally guiding users through the shopping and checkout process.
The navigation and design should include identifiable product categorization so customers can easily shop by style and garment types and simple search functionality so customers can effortlessly search for and select men’s wholesale t-shirts and other styles.
You can choose many different site builders to design your site — but many are tedious or even require coding experience making them difficult to manage.
Using a site template like those from InkHive makes it easy to ensure your site has a streamlined checkout process. With over 50 WordPress themes to choose from (and the opportunity to have a custom theme built), InkHive makes it easy to plug in your information to an existing template and create a site with a seamless user experience.
When designing your site, you also want to minimize distractions so customers do not get pulled away from their carts and forget about them. It is also crucial to simplify forms — if customers have to fill out their information on a dozen different pages, they may become frustrated and close the browser.
Lastly, you need a clear call-to-action that encourages customers to complete the purchase process effectively. Buttons with phrases like “Buy now,” “Finish checkout,” or “Complete my purchase” work well.
Enhancing Payment Options: Convenience and Security
As you design your site’s checkout portion, you want various convenient and secure checkout options. However, Baynard Institute’s survey found that 18% of shoppers abandoned their purchase because they did not trust the site with their credit card information, while another 9% did not check out because the site did not offer enough payment methods.
Having sufficient, secure payment options for customers could help with over 25% of abandoned carts.
Cater to different customer preferences and offer alternative gateways. Some of the many options you could offer to customers include:
- Credit cards (Visa, American Express, Mastercard, Discover, etc.)
- Debit cards
- Google Pay
- Apple Pay
- Klarna, Affirm, Afterpay, etc.
- And more
To ensure consumer safety, you also want to implement robust security measures, including SSL encryption and PCI compliance.
- SSL encryption: Short for “Secure Sockets Layer,” encrypts data between a web server and a user’s browser, so they can not access information between them. This security measure is critical with personal data (like credit card information and addresses). You will often know sites have SSL encryption when it says “https://” at the beginning. The “s” shows it is secure.
- PCI compliance: Short for “payment card industry compliance,” credit card companies mandate this and ensure companies processing transactions do so securely. There are 12 main steps, a few of which include having firewalls, protecting cardholders’ information, using antivirus and anti-malware software, and more.
Personalizing the Checkout Experience: Customization and Recommendations
Research from McKinsey & Company shows that 71% “of consumers expect companies to deliver personalized interactions.” So providing a customized shopping experience is no longer just something unique to offer your customers — it is a must-have.
With InkHive, it is easy to tailor the checkout experience to each customer, boosting their engagement and satisfaction.
One easy way to do this is to allow customers to personalize the products they are purchasing. For example, offer different customization options for wholesale men’s t-shirts and appeal to individual customer preferences — like size, color, and styles.
As your customers shop and check out, offer personalized recommendations to boost sales. You can do this by suggesting additional products they may like or upselling the quantity they buy during checkout to increase the average order value.
Providing Excellent Customer Support: Assistance and Trust
As you finalize the finishing touches on your site, provide excellent customer support to build assurance and trust in your brand.
InkHive makes it easy to provide top-quality support, boosting customer confidence with contact pages and more.
If customers have a question or run into an issue — whether it is about a specific product, an existing order, or something else — it is crucial for them to have an easy way to contact you — and get a quick response. There is nothing more frustrating than when you have a question about an item or order only to have to wait a week (or more) to hear back:
- Clear contact information: List a contact email or phone number that customers can contact with questions. Give customers an expectation of when they will receive a response so they know the situation and stay informed.
- Live chat or chatbot: Give customers an immediate answer and help your team from getting bogged down with emails.
It is also crucial to have transparent policies. For example, reassure customers about the estimated shipping time and your return/exchange policy.
Featuring customer reviews on your site also helps customers know what they can expect before purchasing and also allows you to boost confidence in your products — incentivizing more sales!
When selling wholesale men’s t-shirts and other products, you want to give customers a fashionable checkout experience that streamlines their purchases.
With an average of 7 in 10 customers abandoning their cart, having an accessible, practical, simple-to-navigate site excites people to order your products — rather than getting frustrated and closing the browser tab.
Create a site design with simple navigation, secure payment options, a personal experience, and excellent customer support to incentivize sales and easily guide shoppers to complete their purchases.
If you are ready to create a site that streamlines the purchase process for customers, check out InkHive’s many themes or get a custom template built to suit your brand’s needs! You will be amazed how an efficient checkout process can help your brand and sales, encouraging purchases and boosting your bottom line!