Images for Ranking – Images play an essential role in SEO and help generate good organic traffic with leads for the business. Yes, you examine that right, but most people don’t see the potential to optimize the image properly.
Adding alt tags to them isn’t enough, and there are a few other things to keep in mind when dealing with images. If you’re new to image optimization, you’ve come to the right place. In this draft, we will take a look at the top six ways to optimize the image, outperform the competition, and rank higher.
Table of Contents
1. Use Relevant Images
It is essential to use images that are relevant to the context of the page so that readers can have the best experience. For this reason, you should avoid adding random stock images to pages that are irrelevant to the text of the webpage or blog. If the photos are outside, there is a good chance that users will bounce, and the website’s bounce rate will increase.
It’s best to choose the right SEO packages or hire an in-house graphic designer who can create custom posts based on the page or blog post. This will improve the authority of the website and also help improve the average page retention time. Also, if you are using stock, pixels, or pixabay images, make sure they are relevant to the page.
2. Highest Quality Images
Images for Ranking –
Google and other search engine bots pay great attention to the quality of images used on a website. Better quality images add value to the user experience. For this reason, it is inevitable to use pictures of better quality but smaller in size. Many people download high-resolution images but forget to compress the image properly.
So, to boost SEO, make sure you use original and high-quality images that are relevant and information-centric. If you are with infographics in your blog post, make sure the text is readable and easy to navigate without uploading the image.
3. Compress the Files
Image compression is an underrated SEO service practice that few people follow in their optimization process. If the images are heavier, it will take longer for the resource to load on users’ mobile or desktop devices. If the page lasts too long, the bounce rate suddenly increases. Therefore, when choosing the main images for the banners, make sure that they are all compressed and do not affect the loading speed.
To keep your website running smoothly, you can also use CDN to optimize server load and provide a better browsing experience. If you are using a subject for your website during the redesign, be sure to delete all stock photos as they will be more significant.
4. Keep all META Tags
Images for Ranking –
To rank images elevated in search engines, you need to optimize all image meta fields properly. Whether it’s the alt tag, image name, or image caption, if required, the user and the search engine must correctly understand the images. If the image contains an alt tag, Google cannot understand what the image is about.
If the site contains decorative images, you can ignore these files and optimize any other image files relevant to users and search engines. Using a CMS like WordPress, you can easily add all this data from the dashboard.
5. Organize them Well
Image organization is essential for both a better user experience and better employability. Just like the flow of content, the image should be placed in an organized manner. It improves the website browsing experience and enhances the time-on-page of the website. Once done correctly, the website will start to rank for the correct organic positions.
When running multiple websites on subdomains, you need to organize the image in the proper folders and transparent the whole architecture.