Now, if you have a business and want more customers, clients, and sales, these will help. And if you work for a company and want more customers, clients, and sales, these will help. And suppose you’ve ever shopped at a business, well.
In that case, these cognitive biases and psychological triggers are essential to know so you can arm yourself against unethical and unscrupulous marketers trying to sell you things you don’t need. But I must say these principles, these psychological triggers, and these cognitive biases are so powerful that even when you know, they’re actively being used against you. You still can’t stop them, like some weird marketing magnet that draws you in and takes all your money.
All right, the first psychological trigger cognitive bias you need to be aware of is the halo effect. The halo effect is a fancy term for that first impression bias or your first impression of a brand, business, or person. It’s going to influence all of your future interactions with that brand or person, or company and is going to affect them a lot.
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